Objective:
Brand visual identity redesign for Nifty GatewayCreated for:
ArtCenter College of DesignType 5 Motion
Concept:
The brand visual identity redesign aims to establish a distinct visual identity for Nifty Gateway that communicates its brand and mission effectively, distinguishes itself within the NFT industry, and facilitates access to blockchain technology for emerging artists and collectors. This identity is vibrantly displayed through a 3D motion design montage, encapsulating the dynamic essence of the reimagined Nifty Gateway and the burgeoning world of NFTs. It aims to appeal to art collectors and digital artists searching for unique and captivating platforms for releasing and acquiring limited-edition digital art. Key design elements include the transformative and modular logo, a treated RGB color system, the 3D motion design montage, and a combination of Serif and monospace typography, complemented by brand message and logo-based 3D graphics. This versatile design finds application across various platforms, including the website, social media, printed posters, and advertising.